The Marlboro Man
Everything started with "The Marlboro Man", a figure used in tobacco advertising campaign for Marlboro cigarettes. In the United States, where the campaign originated, it was used from 1954 to 1999.
Today the perfum, watches, clothes industries use actors, top sporters, and top models on their advertsement campaigns. Although all of the advertisements do not physically represent the product, they all provide an important iconic representation of both the product and what the product, should stand for.
Here are a few pictures of men in the advertising world:
... and the last one ... my favorite!!!